Forbes Highlights Jon Boles’ Rise as One of the Top Brand Builders
Jon Boles is the Founder and CEO of AVINTIV, a prominent branding and digital marketing agency headquartered in Phoenix, Arizona, with offices in Scottsdale, AZ, Miami, FL, and has upcoming plans for expansion into Los Angeles in 2024.
Recognized as one of the top boutique agencies in the U.S., AVINTIV[1] has had the privilege of working with brands such as Ferrari, Lamborghini, Maserati, Fit Body Boot Camp, and countless others. A born brand builder with a priceless network, Boles has built 12 of his own brands, sold two, and has consulted on hundreds more. Boles built AVINTIV out of pure necessity when he couldn’t find another agency that could deliver the care and quality he had hoped for.
Fast forward seven years, and his agency stands at the forefront, leading various industries, going head to head with industry giants for his clients. Aware of Boles’ endeavors to dominate the market in branding and marketing, we engaged in a conversation with him to learn more from his experiences.
How to Position Your Brand for Success in a Fast Growing Marketplace
“The landscape of building and growing brands has evolved significantly, especially in recent years. The past three years served as a wake-up call for the world, particularly for consumers. There’s now an expectation for brands to be personalized and provide an unparalleled experience. To ensure long-term success, it’s crucial to adapt and pivot your brand strategy effectively.” Furthermore, Jon went on to say, “Brands must think on a deeper psychological perspective and truly understand their ideal consumers on a profound level. Consistency across all aspects of your brand is essential for delivering a phenomenal experience at every stage of the buyer’s journey. Any hint of inconsistency may prompt customers to switch to the competition. Properly positioning your brand for your ideal customers and their needs stands as the crucial first step in building a successful brand.
How AVINTIV Successfully Builds and Grows so Many Iconic Brands
AVINTIV attributes its success to its unique approach to the market and the ability to see “the matrix.” Building and growing hundreds of brands at the peak of their success has allowed AVINTIV and its team to gain the knowledge and experience to go head-to-head with some of the largest brands in the world. As a result, they formulated an exclusive 5-step process named “The AVINTIV WAY.” This approach integrates consulting, branding, and marketing, empowering them to successfully build, rebuild, and grow brands of any size in any industry. With a background in consulting spanning over 15 years, Boles ensures that every AVINTIV employee understands the unit economics of business and commerce. Employees are not only trained to know these details but to understand them in an agile and active marketplace where things change every second. For these and various other reasons, top-tier clients are choosing to work with AVINTIV. Many of our clients are going head to head with billion-dollar brands and publicly traded companies, which puts that much more pressure on our agency to perform.”
The Future of AVINTIV
It’s safe to say that Jon and his team at AVINTIV have their pulse on the market and will continue to help brands become iconic. As a successful investor and entrepreneur, Boles not only operates AVINTIV but also serves as the Founder & CEO of Boles Capital, a private equity firm offering capital to clients and seed capital to emerging brands. Additionally, he oversees CREDI, which provides customers with the industry’s lowest credit card processing rates. Boles has established a comprehensive hub for building, growing, and funding brands, effectively solidifying his dominance in the market.
To learn more about Jon Boles and AVINTIV, click here.